The Idea Validation Guide can help you answer:
Am I solving a real problem?
What do strangers think of my idea?
What is the best way to position my product? What features, benefits, and branding will attract the most customers?
What is my product’s true point-of-differentiation?
What’s included: Step-by-step guide + templates and prompts + access to how-to videos
Example topics include how to turn an idea into a unique and appealing concept for customer feedback, how to refine your product and brand messaging, how to write unbiased survey and interview questions, and how to find strangers to survey and interview
Cost: $99
WHO WE ARE
ARTYFACT is a market research consultancy with 30+ years of experience working with startups, non-profits, and Fortune 500 companies across industries. We are Anthropologists, social scientists, designers, and researchers passionate about helping organizations better understand the people they serve. After identifying a need among small businesses and startups, we created these guides and tools to offer a resource for those just starting out. We hope you find them helpful!
WHAT PEOPLE SAY
“We are not market researchers, but the guide mapped out exactly what to do…ultimately the interviews we conducted made us completely rethink the design of our product.”
“We got customer insights our investors could get excited about.”
“The interview and survey templates helped me get honest user feedback."
“I was thinking about hiring a consultant but I was able to just do it myself.”