The Target Customer Guide can help you answer:
Who is my optimal target customer?
What do they believe, how do they behave, and what motivates them?
How can I find and acquire my target customer?
What’s included: Step-by-step guide + templates and prompts + access to how-to videos
Example topics include who is most likely to buy your product, how to create a target customer profile, and when are customers most receptive to your messaging
Cost: $99
WHO WE ARE
ARTYFACT is a market research consultancy with 30+ years of experience working with startups, non-profits, and Fortune 500 companies across industries. We are Anthropologists, social scientists, designers, and researchers passionate about helping organizations better understand the people they serve. After identifying a need among small businesses and startups, we created these guides and tools to offer a resource for those just starting out. We hope you find them helpful!
WHAT PEOPLE SAY
“We are not market researchers, but the guide mapped out exactly what to do…ultimately the interviews we conducted made us completely rethink the design of our product.”
“We got customer insights our investors could get excited about.”
“The interview and survey templates helped me get honest user feedback."
“I was thinking about hiring a consultant but I was able to just do it myself.”