METHODS
Our custom, mixed-method approach combines different research techniques with thinking frameworks
The pathway to deep understanding
By immersing ourselves in people’s lives, we uncover rich human insights, decode cultural meaning, and test what truly connects.
METHODS EMPLOYED
EMPATHIC RESPONSE
ANALOGOUS EXPLORATION
CONCEPT & POSITIONING VALIDATION
SEMIOTICS
PARTICIPANT OBSERVATION
ETHNOGRAPHIC INTERVIEWS
DRIVERS & CONJOINT ANALYSIS
INDUSTRIES SERVED
FOOD & BEVERAGE
CONSUMER GOODS
B2B
TECHNOLOGY
APPAREL
START UPS
HEALTHCARE
FINANCIAL SERVICES
RETAIL
DESIGN PRINCIPLES
Creating value for both clients and consumers
Center the consumer, not the category, product, or brand
Challenge Corporate dogma and be on the lookout for assumptions and self-imposed limitations
We don’t learn in isolation, we learn in context of broader societal, historical, or environmental factors
Inclusive research design begins with the researcher
New perspective from outside the category can be relevant and revelatory
Fewer, but deeper conversations (depth over breadth)
RECRUITING HUMANS
At ARTYFACT, we have a highly curated approach to research recruitment that consistently yields fresh, diverse participants
We have a database of real people, including populations underrepresented in traditional recruiter panels
We hand-select and rigorously pre-interview each participant
We tap numerous creative sources to find and engage additional participants
We have expertise recruiting influencers, academics, experts, B2B stakeholders and more
MUTED GROUPS
We understand groups who are traditionally unheard and unseen
LOW INCOME
COMING OF AGE
ELDERLY
GENDER MINORITIES
LGBTQIA+
RURAL
PREGNANT & NEW PARENT
RACIAL ETHNIC MINORITIES
“This is the best recruit I’ve ever seen. Every person has been amazing.”
- Insights Manager