Human understanding that drives strategic decision-making

Consumer insight that doesn't just answer questions, but solves problems

We combine Anthropology-based research methods with strategic consulting, because we want your team to go beyond consumer expertise to consumer advocacy.

/ OUR METHODS /

Our clients become our thought-partners, conspirators, even friends.

ACTIONABLE MARKET RESEARCH

The problems we solve

By observing and engaging with people, we derive meaning from their beliefs and behaviors, resulting in nuanced insight and understanding.

CULTURAL UNDERSTANDING + PRODUCT EQUITY AND INCLUSION

NUANCED DESIGN TARGET UNDERSTANDING

NEW PRODUCT DEVELOPMENT

BRAND POSITIONING AMIDST CHANGING CONSUMER BEHAVIORS

The Artyfact team actively working on a research project collectively

INTERNAL ORGANIZATION SKILL BUILDING

INSIGHTS TO FUEL CREATIVE CAMPAIGNS

/ WORK WITH ARTYFACT /

ART AND FACT

We combine the art of human intuition with the science and analytical rigor of Anthropology

Various members of the Artyfact team sitting in a workspace together

Reframing business problems as human questions. We ask ourselves “what’s in it for the consumer,” and we position the research question in everyday language.

Immersing in the right environments. We explore cultural context and create research that is reminiscent of real life, putting consumers in the right mindset.

Asking questions consumers can actually answer. We frame questions in a way that people naturally process information.

An experienced partner invested in the success of your business

OUTPUT

We create digital and physical ‘artifacts’ that are highly visual and rich with insight, lasting stories, quotes, and videos. We also provide actionable frameworks or guidelines that inform ongoing strategic decision making.

THE OUTCOME

To combat fading memories and a return to the status quo, we employ unique methods to help clients activate against learning. The right cadence and approach results in enduring, internalized consumer understanding and human-centric ideas.

TESTIMONIALS

A few words from our clients

Having time in person and pairing it with immersive opportunities was great and unique for the type of work we do. I appreciated that you created the time and space twice to be in person." with this" “Imagine amazing researchers, then combine that with strategy consultants. That’s ARTYFACT. You got the organization thinking in a different way and using different language.

Senior Director, Insights

Your presentations are always so engaging, and your friendliness always helps put people at ease. I was getting so many pings from other [team members] about all the ideas they were having, and how they were going to start injecting this new information into their work.

Research & Insights Manager

WHO WE ARE

We relate to your consumer because we are them

We understand groups that are traditionally unheard and unseen because we are made up of those groups*. Our diverse background, paired with our ability to elicit authentic conversations, uniquely position us to give a voice to underrepresented populations.

ARTYFACT is MBE Certified and 100% Woman and Minority Owned.

/ OUR WHY /

DESIGN PRINCIPLES

Creating value for both clients and consumers

Center the consumer, not the category, product, or brand

Challenge Corporate dogma and be on the lookout for assumptions and self-imposed limitations

We don’t learn in isolation, we learn in context of broader societal, historical, or environmental factors

Inclusive research design begins with the researcher

New perspective from outside the category can be relevant and revelatory

Fewer, but deeper conversations (depth over breadth)