Identify the specific demographics, attitudes, and behaviors that make someone most likely to be your potential customer.
Do you know which customers you should be targeting? Who is most likely to purchase your product? How you find and acquire them? What is important to them?
Our team of Data Scientists and Anthropologists helps you identify your target customer, know when and where they are most receptive to you, develop product and brand positioning, and improve the end-to-end customer experience
We apply large-scale survey, statistical analysis, and qualitative methods to understand your current or potential customer
We also provide fresh eyes and new perspective on your value proposition
FRAME
Hypothesize attributes that define and differentiate your customers
SURVEY
Develop and field large-scale online survey
ANALYZE
Execute statistical analysis and data modeling to identify distinct groups of customers with shared beliefs and behaviors, determine market size, and create customer profiling tool
FIELDWORK
Recruit and conduct in-depth interviews with real customers
SYNTHESIZE
Integrate quantitative and qualitative data to build robust persona profiles and user journey map with behavioral, psychographic, and demographic insight
WORKSHOP
Lead activation workshop to determine product, message, brand, and go-to-market implications
We offer packages that are right-sized to fit your needs, timeline, and budget.
STARTER
Upfront hypothesis session
Virtual interviews w/ 8 current and potential customers + team debrief session (custom discussion guide)
Field notes and photos uploaded to Dropbox
Final summary w/ persona profiles
Virtual activation workshop (product, message, brand, and go-to-market guidelines)
End-to end project management
3 touch points and unlimited e-mails
4 Weeks
$14,500*
STANDARD
Upfront hypothesis session
Custom quant survey w/ 800 people
Summary of initial findings (customer groups)
In-person ethnographic interviews w/ 8 customers in 1 city + team debrief session (custom discussion guide)
Field notes and photos uploaded to Dropbox
Final summary w/ persona profiles
Virtual activation workshop (product, message, brand, and go-to-market guidelines)
End-to end project management
4 touch points and unlimited e-mails
10 Weeks
$47,400*
ADVANCED
Upfront hypothesis session
Custom quant survey w/ 1600 people
Summary of initial findings (customer groups, market sizing, and profiling tool)
In-person ethnographic interviews w/ 14 customers in 1-2 cities + team debrief session (custom discussion guide)
Field notes, photos, and video uploaded to Dropbox
Final summary w/ persona profiles and user journey map
In-person activation workshop (product, message, brand, and go-to-market guidelines)
End-to end project management
6 touch points and unlimited e-mails
13 Weeks
$97,800*
*Includes taxes and standard expenses (i.e. compensating research respondents, etc).
If you are interested in learning more, submit your name and e-mail below.